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July Reset Week 2: The School Profile

Digital graphic titled “What Is a School Profile?” featuring clean icons of transcripts, charts, and school documents in navy, cyan, green, and white.

Many schools still don’t have a school profile — but this quiet document plays a big role in how colleges read your students’ applications. Here’s what it is, why it matters, and free tools to help you create one that supports equity and context.

College Essay Brainstorming… Tips on Guiding Students

Illustration of a student brainstorming ideas for a college essay, sitting at a desk with a thought bubble above his head, representing the early stages of the college application writing process.

College Essay Brainstorming – College Counselor Guidance and Resources This is a bit of a deep-dive on a previous post I wrote about college application materials. However, here I will focus specifically on college essay brainstorming for the “main essay,” “CommonApp” essay, or “personal statement” – although much of this could apply to other essays. […]

Building a College List That Works

Illustration of a categorized college list with sections for aspirational, target, likely, and anchor schools, designed to help students organize and reflect on their college choices.

There’s the occasional moment in a junior meeting where I can see the pressure mounting — students staring at a blank college list, parents eager to suggest the alma mater or the “top” school they read about in U.S. News, and me trying to bring the focus back to fit. Because the truth is: A […]

“Prestige” is an Illusion… Literally: Helping Students Understand College Fit

Illustration of a magician labeled “Prestige” performing a trick over a top hat labeled “Illusion,” surrounded by glowing college buildings — symbolizing how perceived prestige in college admissions can be misleading.

Fun fact: The word prestige actually comes from the Latin praestigium, meaning illusion. So when students say they’re only interested in “prestigious” schools, it’s worth remembering that what they’re often chasing is the appearance of excellence—not necessarily what’s best for them or where they’ll be successful and happy. Over the past few years in college […]