If your inbox is already filling up with “When is FAFSA opening?” or “Do we need to register for the SAT again?”, now’s the time to put a light communication plan in place.
And yes… for a lot of us, that looks like a newsletter. I find them useful although they are infamous for often being left unread.
It doesn’t have to be pretty. It doesn’t have to be weekly. But a regular update (even just a few bullet points) can save you hours of repeat questions… and help your students and families feel like someone’s steering the ship.
Three Groups, Three Perspectives
Try breaking it down by who you’re talking to, not just what you’re saying.
Seniors (your core audience)
- When? Weekly is ideal — Mondays work well
- What to include: Quick reminders, key dates, Common App or testing updates, and maybe a “What I’m seeing this week” section to keep it personal
- Tip: Bullet points. Students skim.
Parents of Seniors
- When? Every 2–3 weeks
- What to include: Big-picture info (FAFSA, college nights, rec letter logistics), and a little reassurance
- Tone: Clear and calm. No jargon.
Teachers (if you coordinate recs or senior events)
- When? Once early on, maybe again in September
- What to include: Timeline, brag sheet link, thank yous, and your own submission date (helps them pace theirs)
- Any events that will lead to senior absences
Free Resource: Fall Communications Planner
Here is an example of an organizer, which will change based on your school schedule:
| Timeframe | Seniors (Students) | Parents of Seniors | Teachers (Rec Writers) |
|---|
| First week of school | Welcome back message, how to schedule a meeting | Intro to college timeline & support available | Intro email, brag sheet link, rec process overview |
| Second week of school | Common App tips, testing reminders | Testing overview, senior calendar | — |
| Before Labor Day | College list check-in, EA conversation starter | College rep visit dates, list-building info | Optional: gentle reminder about recs |
| Early September | Transcript request process, FERPA explanation | Rec letter policies, forms, deadlines | Optional follow-up or check-in |
| Mid-September | Essay support, rep visit reminders | FAFSA preview or info session announcement | — |
| Late September | EA/ED checklist, deadline tracker | Q&A event or email, stress check-in | Final reminders if needed for early apps |
| Early October | FAFSA now open, EA application wrap-up tips | FAFSA walkthrough or link to resources | — |
Final Thought
A newsletter (or even a regular email rhythm) can help you stay ahead of the questions, give families confidence, and protect your time a little in the process.