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The Money Talk – A Guide to the Family College Cost Conversation

Illustration of a family discussing college costs together at the kitchen table, representing the importance of the family college cost conversation early on in the process.

I know this blog feels like it’s jumping around — essays one week, college lists the next, and now finances? You’re not wrong. But I’m intentionally trying to hit the most critical advising topics up front, so counselors have tools ready for the year ahead. In my experience, the family college cost conversation is one […]

Building a College List That Works

Illustration of a categorized college list with sections for aspirational, target, likely, and anchor schools, designed to help students organize and reflect on their college choices.

There’s the occasional moment in a junior meeting where I can see the pressure mounting — students staring at a blank college list, parents eager to suggest the alma mater or the “top” school they read about in U.S. News, and me trying to bring the focus back to fit. Because the truth is: A […]